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Hope for a stronger discipline of marketing

Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177

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Effects of risk tolerance, financial literacy, and financial status on retirement planning

Park, Heejung; Martin, William - In: Journal of financial services marketing 27 (2022) 3, pp. 167-176

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Death primes in advertisements : how international advertisers can ensure their message is effective

Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177

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The demand for life insurance : dynamic ecological systemic theory using machine learning techniques

Heo, Wookjae - 2020

Introduction: A Need of New Framework in Financial Planning with the Case of Life Insurance Demand -- Theoretical Background: A New Theoretical Framework for Financial Planning with the Case of Life Insurance Demand -- Literature Review: Previous Literature for Understanding Life Insurance and...

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The Grable and Lytton risk-tolerance scale : a 15-year retrospective

Kuzniak, Stephen; Rabbani, Abed; Heo, Wookjae; … - In: Financial services review : the journal of individual … 24 (2015) 2, pp. 177-192

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Life insurance consumption as a function of wealth change

Heo, Wookjae; Grable, John E.; Chatterjee, Swarn - In: Financial services review : the journal of individual … 22 (2013) 4, pp. 389-404

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A latent profile analysis of college students' financial knowledge : the role of financial education, financial well-being, and financial risk tolerance

Rabbani, Abed G.; Heo, Wookjae; Lee, Jae Min - In: Journal of education for business 97 (2022) 2, pp. 112-118

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Who demands which type of life insurance? : various factors in life insurance ownership

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Mediation between financial risk tolerance and equity ownership : assessing the role of financial knowledge underconfidence

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The role of big data research methodologies in describing investor risk attitudes and predicting stock market performance : deep learning and risk tolerance

Heo, Wookjae; Kwak, Eun Jin; Grable, John E. - In: Handbook of research on new challenges and global …, (pp. 293-315). 2022

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