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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 755-771
Persistent link: https://www.econbiz.de/10012434458
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Numbers are gendered : the role of numerical precision
Yan, Dengfeng
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 303-316
Persistent link: https://www.econbiz.de/10011551019
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Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng
;
Duclos, Rod
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
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Killing hope with good intentions : the effects of consolation prizes on preference for lottery promotions
Yan, Dengfeng
;
Muthukrishnan, A. V.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 198-204
Persistent link: https://www.econbiz.de/10010362217
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The misforecasted spoiler effect : underlying mechanism and boundary conditions
Yan, Dengfeng
;
Tsang, Alex S. L.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10011479133
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Cuteness inspires men's risk seeking but women's risk aversion
Li, Yuan
;
Yan, Dengfeng
- In:
Journal of business research : JBR
126
(
2021
),
pp. 239-249
Persistent link: https://www.econbiz.de/10012494250
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8
Round off the bargaining : the effects of offer roundness on willingness to accept
Yan, Dengfeng
;
Pena-Marin, Jorge
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011738978
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9
It's not mine : anthropomorphism attenuates the effect of psychological ownership on product-to-self judgment
Zhang, Ziqi
;
Zhou, Qiang
;
Yan, Dengfeng
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1103-1114
Persistent link: https://www.econbiz.de/10014291743
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10
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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