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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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Consumer's response to time restrictions : role of construal level
Kim, Hyuksoo; Chung, Jee Young; Lee, Michael - In: Journal of marketing communications 26 (2020) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Comparative price and the design of effective product communications
Allard, Thomas; Griffin, Dale - In: Journal of marketing 81 (2017) 5, pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo; Xie, Tingting - In: Marketing intelligence & planning 41 (2023) 6, pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
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How enabling and coercive control systems influence individuals' behaviors? : analysis under the lens of construal level theory
Santos, Vanderlei dos; Beuren, Ilse Maria - In: Journal of accounting & organizational change : JAOC 19 (2023) 5, pp. 667-688
Persistent link: https://www.econbiz.de/10014431904
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Holding friends closer or keeping them at a distance : the intimacy with founding members and its effect on entrepreneurs' effectual problem setting
Yang, Zhi; Yang, Jinglan - In: Entrepreneurship research journal : ERJ 14 (2024) 3, pp. 1097-1132
Persistent link: https://www.econbiz.de/10015053317
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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://www.econbiz.de/10014332980