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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok; Hayes, Jameson L.; Avant, J. Adam; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10010041553
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Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-159
Persistent link: https://www.econbiz.de/10009164364
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An analysis of the evolution of global financial network of the coordinated portfolio investment survey
Ahn, Sang Jin; Jung, Jae Woong; Koo, Hyeng-keun; Ahn, … - In: International review of finance : the official journal … 23 (2023) 2, pp. 437-459
Persistent link: https://www.econbiz.de/10014326309
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The global integration of business functions : a study of multinational businesses in integrated global industries
Kim, K.; Park, J.-H.; Prescott, John E. - 2009
Persistent link: https://www.econbiz.de/10003806980
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The coase conjecture with incomplete information on the monopolist's commitment
Kim, Kyungmin - In: Theoretical economics : TE ; journal of the Econometric … 4 (2009), pp. 17-44
Persistent link: https://www.econbiz.de/10008903273