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date (oldest first)
1
Brand
experience and
brand
loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
2
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
3
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
4
Construing loyalty through
brand
experience : the mediating role of
brand
relationship quality
Francisco-Maffezzolli, Eliane Cristine
;
Semprebon, Elder
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 446-459
Persistent link: https://www.econbiz.de/10010410631
Saved in:
5
Is
brand
experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman
-
2022
Persistent link: https://www.econbiz.de/10012887922
Saved in:
6
Effects of
brand
experience on
brand
loyalty in fashion retail business
Pham Thi Lan Huong
;
Ngo Thi Hong
;
Tran Trieu Khai
- In:
Journal of economic development
23
(
2016
)
3
,
pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
Saved in:
7
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
8
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Brand
Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS'
brand
loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
10
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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