Afzali, Mehdi; Ahmed, Elsadig Musa - In: World Journal of Entrepreneurship, Management and … 12 (2016) 1, pp. 2-17
Purpose – The purpose of this paper is to develop a scale to find the relationship between consumer doubt, skepticism, familiarity, information seeking, value for money and aesthetic design with customers’ purchase intention. Design/methodology/approach – This study focussed on students of...