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Digital media consumption : Using metrics, patterns and dashboards to enhance data‐driven decision‐making
Chan, Kaye; Uncles, Mark - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 80-91
Persistent link: https://www.econbiz.de/10012808219
Cover Image
Digital media consumption : using metrics, patterns and dashboards to enhance data-driven decision-making
Chan, Kaye; Uncles, Mark - In: Journal of consumer behaviour 21 (2022) 1, pp. 80-91
Persistent link: https://www.econbiz.de/10012813935
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Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye; Khamis, Susie; Taylor, Maureen; Waller, David - In: International journal of market research 65 (2023) 6, pp. 796-811
Persistent link: https://www.econbiz.de/10014427218