through interactivity. The reader already constructs in his imagination, when reading a book, to real sensations felt through …

brand post interactivity and vividness and the underlying degree of product involvement by posting on two different brand …. The degree of interactivity and vividness positively moderates the main effect as posts with a high degree of … interactivity and vividness cause a higher change in attitudinal measures than low interactive and vivid posts. Further, Facebook …

brand post interactivity and vividness and the underlying degree of product involvement by posting on two different brand …. The degree of interactivity and vividness positively moderates the main effect as posts with a high degree of … interactivity and vividness cause a higher change in attitudinal measures than low interactive and vivid posts. Further, Facebook …

available inputs. The sense of being in a social and cultural environment depends on sensory inputs and interactivity that … interactivity, but also cultural sensory input range, detail and interactivity. …

study revealed that VR commercials generate a higher level of vividness and interactivity among customers, which positively …