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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001531184
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J. - In: European journal of marketing : EJM 20 (1986) 2, pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; … - In: International journal of advertising : the review of … 41 (2022) 3, pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
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In memoriam of professor Lynne Eagle
Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
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Developing a framework for successful symbiosis of corporate social responsibility, internal marketing and labour law in a European context
Papasolomou, Ioanna; Kountouros, Haris; Kitchen, Philip J. - In: The marketing review 12 (2012) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10009657297
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135