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Harris, Christopher; Laibson, David I. - 2003

Persistent link: https://www.econbiz.de/10001808364

To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

Johnson, Joseph - 2013

Customized temporal discounts are price cuts or coupons that are tailored by size, timing, and household to maximize profits to a retailer or manufacturer. The authors show how such discounts allow companies to optimize to whom, when, and how much to discount. Such a scheme allows firms to send...

Persistent link: https://www.econbiz.de/10013075437

When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence

Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10012796059

Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions

Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374

Persistent link: https://www.econbiz.de/10013194546

Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209663

Disproportionate redemption discounting : mental accounting of discounted credit

Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163

Persistent link: https://www.econbiz.de/10012494449

Effectiveness of trade-ins and price discounts : a moderating role of substitutability

Xu, Xiaobing; Chen, Rong; Zhang, Jin - In: Journal of economic psychology : research in economic … 70 (2019), pp. 80-89

Persistent link: https://www.econbiz.de/10012305558

The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount

Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10012056680

The effect of post-purchase discount format on consumers' perception of loss and willingness to return

Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105

Persistent link: https://www.econbiz.de/10011963928

Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions

Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160

Persistent link: https://www.econbiz.de/10011808572

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