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Measuring the value of online communities

Franklin, James Christian; Mainelli, Michael R.; Pay, Robert - In: Journal of business strategy 35 (2014) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10010245962

A test of two models of value creation in virtual communities

Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292

Persistent link: https://www.econbiz.de/10010195893

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Adding Value in Digital Media Networks

Dharmawirya, Mathias - 2014

In this presentation we address the challenges facing new media service providers in offering value to the consumer. More specifically, we outline a framework for business modeling known as VISOR and adapt some ideas from the field (such as Value Nets) in order to investigate the digital media...

Persistent link: https://www.econbiz.de/10012708764

Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry

Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012581891

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921

Persistent link: https://www.econbiz.de/10013185060

Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013258957

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538