Handique, Kaushik; Sarkar, Samir - 2021
by almost all brands in the world irrespective of their current and past market size. The survivability of the brand or … physical or tangible attributes. Marketers must not forget that if a brand vanish or fail in a market, it must be because of … reason for any failure in the success. So, it could imply that a brand can return back strongly at any time if it gets proper …