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Social responsibility as strategy
Gonzalez-Padron, Tracy L. - 2011
Persistent link: https://www.econbiz.de/10009232278
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Environmental marketing
Gonzalez-Padron, Tracy L. - In: Handbook of environmentally conscious manufacturing, (pp. 223-231). 2022
Persistent link: https://www.econbiz.de/10013363090
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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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An assessment of the use of technology in the direct selling industry
Ferrell, Linda; Gonzalez-Padron, Tracy L.; Ferrell, Odies C. - In: The journal of personal selling & sales management : JPSSM 30 (2010) 2, pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
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Market responsiveness to societal interests
Gonzalez-Padron, Tracy L.; Nason, Robert W. - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 392-405
Persistent link: https://www.econbiz.de/10003922600
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Knowledge management and balanced scorecard outcomes : exploring the importance of interpretation, learning and internationality
Gonzalez-Padron, Tracy L.; Chabowski, Brian R.; Hult, … - In: British journal of management : BJM 21 (2010) 4, pp. 967-982
Persistent link: https://www.econbiz.de/10008759442
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Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of strategic marketing 19 (2011) 4, pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
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The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.; Mena, Jeannette A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
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Ethics in the supply chain : follow-up processes to audit results
Gonzalez-Padron, Tracy L. - In: Journal of marketing channels : ... distribution … 23 (2016) 1/2, pp. 22-33
Persistent link: https://www.econbiz.de/10011496567
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The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities
Chabowski, Brian R.; Mena, Jeannette A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10008780883