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Editorial: Conducting state-of-the-art cross-cultural research

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Interkulturelles Marketing durch Dialektik : dialektische Denkbewegungen für ein erfolgreiches interkulturelles Marketing

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Handbook of research on effective marketing in contemporary globalism

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

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Transcultural marketing and product life cycles in international markets

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Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing

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Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture

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Understanding culture, motivation, and ethnic consumer behavior

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Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company

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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages

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