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Questionnaire design : a weak link in corporate identity?

Brown, Jane; Wäppling, Anders; Woodruffe-Burton, Helen - In: Qualitative Market Research: An International Journal 23 (2020) 1, pp. 87-107

Purpose: The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI). Design/methodology/approach: Following observational research, the paper presents a review of published works, including journals, textbooks...

Persistent link: https://www.econbiz.de/10012188140

Exploring emotions and irrationality in attitudes towards consumer indebtedness : individual perspectives of UK payday loan consumption

Brown, Jane; Woodruffe-Burton, Helen - In: Journal of financial services marketing : JFSM 20 (2015) 2, pp. 107-121

Persistent link: https://www.econbiz.de/10011480241

Identity as a Foundation for Human Resource Development

Black, Kate - 2017 - First edition.

Persistent link: https://www.econbiz.de/10013181766

Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisis

Brown, David M.; Dey, Bidit Lal; Wäppling, Anders; … - In: Strategic Change 28 (2019) 5, pp. 355-368

Persistent link: https://www.econbiz.de/10012083578

The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences

Schoefer, Klaus; Wäppling, Anders; Heirati, Nima; … - In: Journal of retailing and consumer services 48 (2019), pp. 247-256

Persistent link: https://www.econbiz.de/10012001303

Product bundling strategies in Swedish markets : links to business orientation and perceived effects on consumer influence

Wäppling, Anders; Strugnell, Christopher; Farley, Heather - In: International journal of consumer studies 34 (2010) 1, pp. 19-27

Persistent link: https://www.econbiz.de/10003938956

Marketplace information for managing brands : an insightful collection of papers and articles on marketplace information, and its applications

Brown, Jane (contributor) - 1996

Persistent link: https://www.econbiz.de/10004569783

Blaming me, blaming you! : the pendulum of blame in payday lending

Brown, Jane; Apostolidis, Chrysostomos; Farquhar, … - In: Marketing theory 21 (2021) 4, pp. 517-538

Persistent link: https://www.econbiz.de/10012660661

Stigma in payday borrowing : a service ecosystems approach

Apostolidis, Chrysostomos; Brown, Jane; Farquhar, … - In: European journal of marketing 57 (2023) 10, pp. 2737-2764

Persistent link: https://www.econbiz.de/10014448578

Rationing during COVID-19 : is an 'equal share' always fair?

Brown, Jane; Apostolidis, Chrysostomos - In: Consumption, Production, and Entrepreneurship in the …, (pp. 11-37). 2022

Persistent link: https://www.econbiz.de/10013274047