Product bundling strategies in Swedish markets : links to business orientation and perceived effects on consumer influence
Year of publication: |
2010
|
---|---|
Authors: | Wäppling, Anders ; Strugnell, Christopher ; Farley, Heather |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 34.2010, 1, p. 19-27
|
Subject: | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden |
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