Wang, Yong; Tang, Tianze; Zhang, Weiyi; Sun, Zhen; … - In: Journal of Internet and Digital Economics 1 (2021) 1, pp. 15-35
Purpose In this paper, the authors study the effect of consumers' fairness preferences on dynamic pricing strategies adopted by platforms in a non-cooperative game. Design/methodology/approach This study applies fair game and repeated game theory. Findings This study reveals that, in a one-shot...