Not just a fad : optimal sequencing in mobile in-app advertising
Year of publication: |
September 2017
|
---|---|
Authors: | Sun, Zhen ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 3, p. 511-528
|
Subject: | in-app ads | fading ads | sequencing under uncertainty | optimal policies | Risiko | Risk | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Theorie | Theory |
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