Economic, political, and demographic changes, technological advances, two crashes of the economy, ethical scandals, and other developments in the business environment have strained the roles and enrollments of American universities' business schools. The b-schools have not responded adequately....

Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and...