Showing 1 - 10 of 6,394
Persistent link: https://www.econbiz.de/10011326115
Persistent link: https://www.econbiz.de/10010364234
Persistent link: https://www.econbiz.de/10010417758
Persistent link: https://www.econbiz.de/10010395277
Persistent link: https://www.econbiz.de/10012626022
Persistent link: https://www.econbiz.de/10011607519
Persistent link: https://www.econbiz.de/10012116527
Persistent link: https://www.econbiz.de/10011578550
Persistent link: https://www.econbiz.de/10011773306
This paper adopts industry life cycle approaches to understand better the changing rationales for product strategy development in the worldwide mobile phone industry. Based on both primary and secondary sources, we find that mobile phone manufacturers have radically changed their product...
Persistent link: https://www.econbiz.de/10009223555