Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009
Year of publication: |
2010
|
---|---|
Authors: | Giachetti, Claudio ; Marchi, Gianluca |
Published in: |
Business History. - Taylor & Francis Journals, ISSN 0007-6791. - Vol. 52.2010, 7, p. 1123-1150
|
Publisher: |
Taylor & Francis Journals |
Subject: | mobile phone industry | product strategy | industry life cycle | product innovation | process innovation |
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