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A value co-creation model for wine tourism
Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267
Persistent link: https://www.econbiz.de/10011545009
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Motives and resources for value co-creation in a multi-stakeholder ecosystem : a managerial perspective
Pera, Rebecca; Occhiocupo, Nicoletta; Clarke, Jackie - In: Journal of business research : JBR 69 (2016) 10, pp. 4033-4041
Persistent link: https://www.econbiz.de/10011553883
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The expected retail customer : value co-creator, co-producer or disturbance?
Fellesson, Markus; Salomonson, Nicklas - In: Journal of retailing and consumer services 30 (2016), pp. 204-211
Persistent link: https://www.econbiz.de/10011473201
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Co-production and value co-creation in outcome-based contracting in public services
Farr, Michelle - In: Public management review 18 (2016) 5, pp. 654-672
Persistent link: https://www.econbiz.de/10011484833
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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Identifying categories of service innovation : a review and synthesis of the literature
Snyder, Hannah; Witell, Lars; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2401-2408
Persistent link: https://www.econbiz.de/10011490968
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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Insights into consumer resource integration and value co-creation process
Iyanna, Shilpa - In: The journal of applied business research 32 (2016) 3, pp. 717-727
Persistent link: https://www.econbiz.de/10011500822
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620