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The intermediate role in value co-creation within a triadic business service relationship
Nätti, Satu; Pekkarinen, Saara; Hartikka, Antti; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 977-984
Persistent link: https://www.econbiz.de/10010410611
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Value co-creation via information and communications technology
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: The service industries journal 34 (2014) 13, pp. 1043-1059
Persistent link: https://www.econbiz.de/10010412932
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Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: Information systems and e-business management : ISeB 12 (2014) 3, pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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Exploring the relationship between co-creation and satisfaction using QCA
Navarro, Susana; Llinares, Carmen; Garzon, Dolores - In: Journal of business research : JBR 69 (2016) 4, pp. 1336-1339
Persistent link: https://www.econbiz.de/10011446691
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The role of frames in a co-creation process
Säwe, Filippa; Thelander, Åsa - In: International journal of quality and service sciences 7 (2015) 4, pp. 442-457
Persistent link: https://www.econbiz.de/10011448229
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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Collective-conflictual value co-creation : a strategic action field approach
Laamanen, Mikko; Skålén, Per - In: Marketing theory 15 (2015) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10011492813
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Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.; Graffigna, Guendalina - In: Marketing theory 15 (2015) 2, pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
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Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716