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The reciprocal role of trust in customer value co-creation

Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 4, pp. 672-696

Persistent link: https://www.econbiz.de/10012520333

What leads to value co-creation in reward-based crowdfunding? : a person-environment fit perspective

Su, Linlin; Cheng, Xusen; Hua, Ying; Zhang, Wenping - In: Transportation research / E : an international journal 149 (2021), pp. 1-16

Persistent link: https://www.econbiz.de/10012520908

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders

Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657

Persistent link: https://www.econbiz.de/10012544893

Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context

Royo-Vela, Marcelo; Velasquez Serrano, Mariell - In: Administrative Sciences : open access journal 11 (2021) 1/20, pp. 1-13

The purpose of this exploratory research is to contribute to the lack of empirical research exploring techniques and protocols that can be used to measure the level of value obtained from using these technologies in the various marketing processes and in a business-to-business (B2B) context. By...

Persistent link: https://www.econbiz.de/10012489374

Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective

Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33

Persistent link: https://www.econbiz.de/10012490924

Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective

Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850

Persistent link: https://www.econbiz.de/10012494185

The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana

Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1167-1181

Persistent link: https://www.econbiz.de/10012607232

The role of value co-creation in the happiness of the students

Pipoli de Azambuja, Gina María; Rodríguez-Peña, Gustavo - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 900-920

Persistent link: https://www.econbiz.de/10012607296

"A social justice logic" : how digital commerce enables value co-creation at the bottom of the pyramid

Utami, Hesty Nurul; Alamanos, Eleftherios; Kuznesof, Sharron - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 816-855

Persistent link: https://www.econbiz.de/10012607857