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How does value co-creation transform quality of life at the bottom of the pyramid?

Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, Md Afnan - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 962-992

Persistent link: https://www.econbiz.de/10012607864

Service-dominant logic and sustainable development

Hogg, Johannes - 2021

Persistent link: https://www.econbiz.de/10012613551

Institutional theory, culture and value co-creation : how do they stick together in donation?

Klafke, Renata; Urdan, André Torres; Didonet, Simone Regina - In: International review on public and non-profit marketing 18 (2021) 3, pp. 447-466

Persistent link: https://www.econbiz.de/10012617339

Open innovation : an explorative study on value co-creation tools for nation branding and building a competitive identity

Kleber, Daniel Marco Stefan; Juusola, Katariina - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-13

Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...

Persistent link: https://www.econbiz.de/10012651438

How co-creation drives the success of public service initiatives? : a case-study based analysis

Saha, Victor; Goyal, Praveen - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 286-306

Persistent link: https://www.econbiz.de/10012623632

Innovation based on value co-creation through employees at HCL technologies

Dávila, Anabella - In: Innovation from emerging markets : from copycats to leaders, (pp. 278-299). 2021

Persistent link: https://www.econbiz.de/10012815697

A theory of HR co-creation

Hewett, Rebecca; Shantz, Amanda - In: Human resource management review 31 (2021) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10012815892

Generating and sustaining value through guided tour experiences' co-creation at heritage visitor attractions

Bezova, Kamila; Azara, Iride - In: Tourism planning & development 18 (2021) 2, pp. 226-244

Persistent link: https://www.econbiz.de/10012497179

Co-creating value in desert tourism experiences

Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia - In: Tourism planning & development 18 (2021) 2, pp. 245-265

Persistent link: https://www.econbiz.de/10012497180

Co-creation in coworking-spaces : boundary conditions of diversity

Goermar, Lars; Barwinski, Roman W.; Bouncken, Ricarda B.; … - In: Knowledge management research & practice : KMRP ; an … 19 (2021) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10012497641