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Strong ties versus weak ties in word-of-mouth marketing

Hu, Hai-hua; Wang, Le; Jiang, Lining; Yang, Wei - In: Business research quarterly : BRQ 22 (2019) 4, pp. 245-256

It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than strong ties on the spread of WOM and that marketers should thus intentionally stimulate WOM between weak ties to optimize a given WOM campaign. Here, we challenge this idea based on the...

Persistent link: https://www.econbiz.de/10012120167

Does value for money create advocates? : a study in the international airline services industry

Messner, Wolfgang - In: Journal of global marketing 30 (2017) 5, pp. 309-321

Persistent link: https://www.econbiz.de/10011779488

Plattformen : Geschäftsmodelle und Verträge

Blaurock, Uwe (ed.); Schmidt-Kessel, Martin (ed.); … - Tagung Plattformen - Geschäftsmodelle und Verträge … - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10011893152

Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys

Kaiser, Carolin - In: HMD : Praxis der Wirtschaftsinformatik 48 (2011) 280, pp. 83-93

Persistent link: https://www.econbiz.de/10009261902

The impact of interactivity of electronic word of mouth systems and e-quality on decision support in the context of the e-marketplace

Yoo, Chul Woo; Kim, Yong Jin; Sanders, G. L. - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 496-505

Persistent link: https://www.econbiz.de/10011312046

When does online review matter to consumers? : the effect of product quality information cues

Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012698542

Histogram distortion bias in consumer choices

Lu, Tao; Yuan, May; Wang, Chong; Zhang, Xiaoquan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8963-8978

Persistent link: https://www.econbiz.de/10014284972

Shaman : software and human agents in multiattribute auctions and negotiations

Kersten, Gregory E.; Kowalczyk, Ryszard; Lai, Hsiangchu; … - In: Negotiation, auctions, and market engineering : …, (pp. 116-149). 2008

Persistent link: https://www.econbiz.de/10003646969

e-negotiation systems and software agents: methods, models, and applications

Braun, Peter (contributor) - In: Intelligent decision-making support systems : …, (pp. 271-300). 2006

Persistent link: https://www.econbiz.de/10003311463

A Smart Decision-Support System for dispersed manufacturing using neutral object technology

Lau, Henry C. W.; Lee, Carman K. M.; Ho, George T. S.; … - In: International journal of manufacturing technology and … 18 (2009) 2, pp. 149-166

Persistent link: https://www.econbiz.de/10003862878