Cova, Bernard; Carù, Antonella; Cayla, Julien - In: Qualitative Market Research: An International Journal 21 (2018) 4, pp. 445-464
Purpose: This paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality of escape, the authors develop a more fine-grained conceptualization of this notion. In addition, this work...