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The analysis of green marketing and brand image on repeat purchase on consumers of coffee shop in bandung
Hasanah, Yulia Nur; Aziz, Fauzan - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 50-65
Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer...
Persistent link: https://www.econbiz.de/10012696131
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Influence of green showcasing practices on firm performance and mediating role of brand reputation
Kumar, Ashok; Tomar, Mukesh Singh; Bharti, Bhoopendra; … - In: International journal of technoentrepreneurship : IJTE 5 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10015066495
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Drivers of green product adoption : the role of green perceived value, green trust and perceived quality
Cheung, Ronnie; Lam, Aris Y. C.; Lau, Mei Mei - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10011407171
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Greenwash and green purchase behaviour : the mediation of green brand image and green brand loyalty
Chen, Yu-Shan; Huang, A.-Fen; Wang, Ting-Yu; Chen, Ying-Rong - In: Total quality management & business excellence 31 (2020) 2, pp. 194-209
Persistent link: https://www.econbiz.de/10012256588
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Integral model of green brand equity : a study among customers of online shopping websites
Dolatabadi, Hossein Rezaei; Tabaeeian, Reihaneh Alsadat; … - In: EuroMed journal of management 1 (2015/2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011655405
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The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas; Jacob, Jayanth - In: International journal of business innovation and research 15 (2018) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
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Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
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Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena; Kuzior, Aleksandra; Olefirenko, Oleg; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
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The impact of product image, CSR and green marketing in organic food purchase intention : mediation roles of corporate reputation
Lakkana Hengboriboon; Phaninee Naruetharadhol; Chavis … - In: Cogent business & management 9 (2022) 1, pp. 1-20
Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...
Persistent link: https://www.econbiz.de/10014443632