Green brand personality : its relevance to the green marketing practices
Year of publication: |
[2018]
|
---|---|
Authors: | Acharya, Anitha ; Gupta, Manish |
Published in: |
Driving green consumerism through strategic sustainability marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2912-5. - 2018, p. 155-168
|
Subject: | Markenimage | Brand image | Öko-Marketing | Green marketing |
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