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Improving response rates in web surveys with default setting : the effects of default on web survey participation and permission
Jin, Liyin - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10008909606
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Dimensions and determinants of website brand equity : from the perspective of website contents
Jin, Liyin - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 514-542
Persistent link: https://www.econbiz.de/10003923729
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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
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Designing service guarantees with construal fit : effects of temporal distance on consumer responses to service guarantees
Jin, Liyin; He, Yanqun - In: Journal of service research : JSR 16 (2013) 2, pp. 202-215
Persistent link: https://www.econbiz.de/10009774874
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Service customization : to upgrade or to downgrade? : an investigation of how option framing affects tourists' choice of package-tour services
Jin, Liyin; He, Yanqun; Song, Haiyan - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 266-275
Persistent link: https://www.econbiz.de/10009408462
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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How affirmational versus negational identification frames influence uniqueness-seeking behavior
Jin, Liyin; He, Yanqun; Zou, Deqiang; Xu, Qian - In: Psychology & marketing 30 (2013) 10, pp. 891-902
Persistent link: https://www.econbiz.de/10010198489
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Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin; Zou, Deqiang - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
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When giving money does not work : the differential effects of monetary versus in-kind rewards in referral reward programs
Jin, Liyin; Huang, Yunhui - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 107-116
Persistent link: https://www.econbiz.de/10010370698
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The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior
Zou, Deqiang; Jin, Liyin; He, Yanqun; Xu, Qian - In: Journal of international consumer marketing 26 (2014) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10010344871