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ECONIS (ZBW)
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EconStor
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Dossier : Les marques : enjeux et stratégies - Alliances de marques : quel profit pour les marques partenaires ?
Cegarra, Jean-Jack
;
Michel, Géraldine
- In:
Revue française de gestion : hommes et techniques
(
2003
)
145
,
pp. 163-174
Persistent link: https://www.econbiz.de/10007963959
Saved in:
162
The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause... and More
Willing, Reine
-
2020
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- Part I: A Complete View of Brand Collaboration -- Chapter 1 Collaborations Between Consumer Goods Brands -- 1.1 When Consumer Goods Brands Create co-branded Products Together -- 1.2...
Persistent link: https://www.econbiz.de/10012223093
Saved in:
163
Measuring the antecedents of e-loyalty and the effect of switching costs on website
Fuentes-Blasco, Maria
;
Saura, Irene-Gil
; …
- In:
The Service Industries Journal
30
(
2008
)
11
,
pp. 1837-1852
This paper deals with the process by which electronic customer loyalty (e-loyalty) is formed. The twofold aim is to analyse e-loyalty, describing its development in terms of how it is influenced by several determinants and to study potential barriers to switching which significantly affect the...
Persistent link: https://www.econbiz.de/10010973492
Saved in:
164
Measuring the antecedents of e-loyalty and the effect of switching costs on website
Fuentes-Blasco, Maria
;
Saura, Irene-Gil
; …
- In:
The service industries journal
30
(
2010
)
11
,
pp. 1837-1853
Persistent link: https://www.econbiz.de/10008453954
Saved in:
165
The impact of IT and customer orientation on building trust and commitment in the supply chain
Frasquet Deltoro, Marta
;
Cervera, Amparo
;
Gil, Irene
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10003757777
Saved in:
166
Spain
Frasquet, Marta
;
Gil, Irene
;
Mollá, Alejandro
- In:
Retailing in the European Union : structures, …
,
(pp. 126-154)
.
2003
Persistent link: https://www.econbiz.de/10001751417
Saved in:
167
Research trends in retailing - a comparative approach: Spain-Europe-USA
Frasquet, Marta
;
Gil, Irene
;
Mollá, Alejandro
;
Vallet, …
- In:
International journal of retail & distribution management
30
(
2002
)
8-9
,
pp. 383-393
Persistent link: https://www.econbiz.de/10006439903
Saved in:
168
Research trends in retailing - a comparative approach: Spain-Europe-USA
Frasquet, Marta
;
Gil, Irene
;
Mollá, Alejandro
;
Vallet, …
- In:
International journal of retail & distribution management
30
(
2002
)
8
,
pp. 383-393
Persistent link: https://www.econbiz.de/10006440433
Saved in:
169
TRIBUNA DE ECONOMIA - La produccion cientifica sobre distribucion comercial en España, 1990-2000
Vallet, Teresa
;
Frasquet, Marta
;
Gil, Irene
;
Mollá, …
- In:
Información comercial española : ICE ; revista de …
(
2002
)
803
,
pp. 119-140
Persistent link: https://www.econbiz.de/10007233988
Saved in:
170
The impact of IT and customer orientation on building trust and commitment in the supply chain
Frasquet, Marta
;
Cervera, Amparo
;
Gil, Irene
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 343
Persistent link: https://www.econbiz.de/10008071205
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