The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause... and More

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- Part I: A Complete View of Brand Collaboration -- Chapter 1 Collaborations Between Consumer Goods Brands -- 1.1 When Consumer Goods Brands Create co-branded Products Together -- 1.2 When Consumer Goods Brands Claim a Common Message Together -- 1.3 When Consumer Goods Brands Provide Cross-Sales Promotions Together -- 1.4 When Consumer Goods Brands Organize Events Together -- 1.5 When a Retailer Confers Exclusive Distribution to a Brand -- 1.6 When Brands Collaborate to Target Employees -- Interviews: H&amp -- M, LVR, Servaire Agency -- Chapter 2 Brand Collaborations with Artists -- 2.1 When Brands Create Products with Artists -- 2.2 When Brands Offer Experiences with Artists -- 2.3 When Brands and Artists Collaborate to Target Employees -- Interviews: Louis XIII, Kenzo, Bel -- Chapter 3 Brand Collaborations with Celebrites -- 3.1 When Brands Create Products with Celebrities -- 3.2 When Brands use Celebrities to Promote their Products -- Interviews: Puma, Lidl -- Chapter 4 Brand Collaborations with Cultural Oraganizations -- 4.1 When Brands Create Products with Cultural Organizations -- 4.2 When Brands Exhibit in Museums, Festivals, and Operas -- 4.3 When Brands and Cultural Organizations Provide Cross-Sales Promotions -- Interview: MoMA -- Chapter 5 Brand Collaborations with Sports Organizations -- 5.1 When Brands Support Sports Activities -- 5.2 When Brands Become a Name for Sports Teams, Places, Competitions -- 5.3 When Brands Create Products with an Athlete or Sports Organization -- Interviews: Peugeot, WME (Sport Agent) -- Chapter 6 Brand Collaborations with Good Causes -- 6.1 When Brands Create Products for the Benefit of NGOs -- 6.2 When Brands Express their Support for Good Causes -- Interviews: Kiehl's, WWF, UNICEF.