Narrow search
Showing 51 - 60 of 228
Cover Image
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Strategic marketing in tourism services, (pp. 147-162). 2012
Persistent link: https://www.econbiz.de/10009581754
Cover Image
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Cover Image
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Cover Image
The "sun and beach" tourism destination image : an application to the case of Cuba from the Spanish tourist-origin market
García, Haydeé C.; Gil Saura, Irene; García, Roberto … - In: Tourism review of AIEST 59 (2004) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002098928
Cover Image
La producción científica sobre distribución comercial en España, 1990 - 2000
Vallet Bellmunt, Teresa; Frasquet Deltoro, Marta; Gil … - In: Información comercial española : ICE : revista de … (2002), pp. 119-139
Persistent link: https://www.econbiz.de/10001729987
Cover Image
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: Service business 5 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Cover Image
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Cover Image
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.; Gil Saura, Irene; Moreno, … - In: Tourism review : the official journal of the AIEST 68 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Cover Image
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene; Ruiz-Molina, María Eugenia; Michel, … - In: The international review of retail, distribution and … 23 (2013) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Cover Image
Manufacturers and retailers : a relational analysis
Ruiz Martìnez, Alfonso; Gil Saura, Irene - In: European retail research 26 (2012) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10009541446