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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
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Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea; Kuada, John E.; Lawson, Lartey G. - In: Journal of euromarketing 23 (2014) 1/2, pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
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The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia; Köhler, Isabelle; Esch, Franz-Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Perception and desired brand personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias; Cristancho-Triana, Gerson … - In: European research studies 23 (2020) 3, pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
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Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom; Pillai, Kishore Gopalakrishna; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
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The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing; Zhang, Lu; Wei, Wei - In: International journal of hospitality management 94 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas; Viput Ongsakul; Sahil Raj; Khoa T. Tran - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
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Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas; Sharma, Nidhi - In: Corporate reputation review 25 (2022) 4, pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091