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Exploring the influence of sensory marketing on brand perception

Krupka, Zoran - In: Naše gospodarstvo : NG 69 (2023) 3, pp. 45-55

involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …

Persistent link: https://www.econbiz.de/10014425575

Adbusting : how advertising altered by activists affects brands

Maier, Erik; Mafael, Alexander - In: Psychology & marketing 41 (2024) 4, pp. 938-957

Persistent link: https://www.econbiz.de/10014519056

The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency

Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10011636855

Romanian brands awareness among young people : the case of common food products

Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 66-76

Persistent link: https://www.econbiz.de/10011802266

The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames

Fajardo, Tatiana M.; Zhang, Jiao; Tsiros, Michael - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 549-566

Persistent link: https://www.econbiz.de/10011734548

The visual naturalness effect : impact of natural logos on brand personality perception

Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363

Persistent link: https://www.econbiz.de/10014325975

Wirkung der symbolischen Aussage einer Produktgestaltung auf die Markenbeurteilung

Jungen, Patrik - 2011

Persistent link: https://www.econbiz.de/10013435828

Consumers' response to other consumers' participation in new product development

Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229

Persistent link: https://www.econbiz.de/10011852947

Brand logo design : examining consumer response to naturalness

Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87

Persistent link: https://www.econbiz.de/10010514465

Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments

Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726

Persistent link: https://www.econbiz.de/10011435747