Romanian brands awareness among young people : the case of common food products
Laura Cǎtǎlina Ţimiraş
Year of publication: |
2016
|
---|---|
Authors: | Ţimiraş, Laura Cǎtǎlina |
Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 24.2016, p. 66-76
|
Subject: | brand | unassisted awareness | top of mind awareness | usual food products | Romanian market | Rumänien | Romania | Markenimage | Brand image | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ernährungsindustrie | Food industry | Wahrnehmung | Perception | Markenartikel | Brand | Jugendliche | Youth |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Festive food brands awareness among young people on Romanian market
Timiras, Laura Catalina, (2016)
-
Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina, (2015)
-
Temperini, Valerio, (2017)
- More ...