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Globalization, national identi...
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Consumer behaviour
81
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71
Globalization
26
Cultural identity
25
Kulturelle Identität
25
Globalisierung
21
International marketing
19
Internationales Marketing
19
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18
Welt
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18
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14
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Marketingmanagement
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7
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7
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English
166
Undetermined
110
French
2
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Laroche, Michel
241
Cleveland, Mark
66
Richard, Marie-Odile
28
Kim, Chankon
21
Mazaheri, Ebrahim
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Teng, Lefa
13
Pons, Frank
12
Nepomuceno, Marcelo Vinhal
10
Papadopoulos, Nicolas
9
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
8
Bartikowski, Boris
7
Papadopoulos, Nicolas G.
7
Zhou, Lianxi
7
Darmon, René Y.
5
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Takahashi, Ikuo
5
Browne, Elizabeth
4
Chang, William
4
Cho, Hyuksoo
4
Eggert, Axel
4
Erdoğan, Seçil
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Petrof, John V.
4
Richard, Marie‐Odile
4
Saad, Gad
4
Sobol, Kamila
4
Yingwei, Ren
4
Zhang, Chun
4
Zhang, Man
4
Bartsch, Fabian
3
Bocaranda, Claudia
3
Goutaland, Christine
3
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Edward Elgar Publishing
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Journal of business research : JBR
83
Journal of Business Research
34
International Marketing Review
11
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
7
International marketing review
7
International Journal of Bank Marketing
6
The journal of services marketing
6
Journal of international marketing
5
Journal of Economic Psychology
4
Journal of Product & Brand Management
4
Journal of international consumer marketing
4
International journal of consumer studies
3
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3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and multicultural diversity
3
Psychology & Marketing
3
Psychology & marketing
3
The journal of consumer marketing
3
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of business ethics : JOBE
2
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2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
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2
The journal of applied business research
2
Business horizons
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
1
International Journal of Consumer Studies
1
International Journal of Retail & Distribution Management
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ECONIS (ZBW)
113
OLC EcoSci
68
Other ZBW resources
48
RePEc
43
USB Cologne (EcoSocSci)
7
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171
Le marketing : fondements et applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1986
-
3. éd.
Persistent link: https://www.econbiz.de/10004716225
Saved in:
172
Marketing in Canada : a management perspective
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10004716232
Saved in:
173
Consumer brand categorization and price quality evaluation
Bliemel, Friedhelm
;
Laroche, Michel
-
1985
-
Rev.
Persistent link: https://www.econbiz.de/10004770074
Saved in:
174
Canadian marketing : principles and applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1981
Persistent link: https://www.econbiz.de/10004796558
Saved in:
175
A typology of consumption based on ethnic origin and media usage
Hui, Michael K.
;
Laroche, Michel
;
Kim, Chankon
- In:
European journal of marketing : EJM
32
(
1998
)
9-10
,
pp. 868-883
Persistent link: https://www.econbiz.de/10006098498
Saved in:
176
Modeling the selection of fast-food franchises among Japanese consumers
Laroche, Michel
;
Takahashi, Ikuo
;
Kalamas, Maria
;
Teng, Lefa
- In:
Journal of business research : JBR
58
(
2005
)
8
,
pp. 1121-1131
Persistent link: https://www.econbiz.de/10006713872
Saved in:
177
Effects of coupons on brand categorization and choice of fast foods in China
Laroche, Michel
;
Kalamas, Maria
;
Huang, Qinchao
- In:
Journal of business research : JBR
58
(
2005
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10006713916
Saved in:
178
Cross-cultural invariance of measures of satisfaction and service quality
Ueltschy, Linda C.
;
Laroche, Michel
;
Tamilia, Robert D.
; …
- In:
Journal of business research : JBR
57
(
2004
)
8
,
pp. 901-912
Persistent link: https://www.econbiz.de/10006718413
Saved in:
179
Introduction to the special section - Influence of culture on services
Laroche, Michel
- In:
Journal of business research : JBR
57
(
2004
)
8
,
pp. 881-882
Persistent link: https://www.econbiz.de/10006718416
Saved in:
180
A model of consumer response to two retail sales promotion techniques
Laroche, Michel
;
Pons, Frank
;
Zgolli, Nadia
;
Cervellon, …
- In:
Journal of business research : JBR
56
(
2003
)
7
,
pp. 513-522
Persistent link: https://www.econbiz.de/10006720644
Saved in:
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