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Potenzialanalyse
Holzmüller, Hartmut H.; Böhm, Bettina - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 295-313). 2007
Persistent link: https://www.econbiz.de/10003510503
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Service delivery encounters in business-to-business contexts as a source of innovation : a conceptual and explorative study
Neumann, Debra; Holzmüller, Hartmut H. - In: Journal of business market management : jbm 1 (2007) 2, pp. 105-134
Persistent link: https://www.econbiz.de/10003511513
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Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1310
Persistent link: https://www.econbiz.de/10009382484
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Management und Marketing ferngesteuerter Dienstleistungen : konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben
Wünderlich, Nancy V.; Schumann, Jan Hendrik; … - In: Journal of business economics : JBE 81 (2011) 9, pp. 977-1001
Persistent link: https://www.econbiz.de/10009303338
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Coordination of the international service delivery at Materna GmbH
Ingwald, Julia; Holzmüller, Hartmut H.; Köpke, Martin - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 787-799). 2011
Persistent link: https://www.econbiz.de/10009307348
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Market shaping orientation and firm performance
Blut, Markus; Holzmüller, Hartmut H.; Stolper, Markus - In: Quantitative marketing and marketing management : …, (pp. 447-466). 2012
Persistent link: https://www.econbiz.de/10009621559
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Social standing and quality labels : what influences parental decision-making?
Faupel, Ulya; Haselhoff, Vanessa; Ziesak, Miriam; … - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10010386446
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Strategies of children and parents during shopping for groceries
Haselhoff, Vanessa; Faupel, Ulya; Holzmüller, Hartmut H. - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 17-36
Persistent link: https://www.econbiz.de/10010386454
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Market Driving
Töllner, Alke; Holzmüller, Hartmut H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 42 (2013) 9, pp. 512-515
Persistent link: https://www.econbiz.de/10009790639
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Markenführung im Profi-Fußball
Holzmüller, Hartmut H.; Cramer, Carsten; Thom, Dennis C. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 2, pp. 68-82
Persistent link: https://www.econbiz.de/10010341387