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Chancen und Grenzen der Online-Kommunikation im Kundenbindungsmanagement von Genossenschaftsbanken

Schubert, Matthias - 2013

Persistent link: https://www.econbiz.de/10009709562

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Racial bias in customer service : evidence from twitter

Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham - In: Information systems research : ISR 33 (2022) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10013188240

Gastfreundschaft und Gastlichkeit im Tourismus : Kundenzufriedenheit und -bindung mit Hospitality Management

Pechlaner, Harald (ed.); Kayed, Christian (contributor) - 2007

Persistent link: https://www.econbiz.de/10003411535

Kundenbindung durch After-Sales-Management

Schreiber, Klaus - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003916687

The effects of service failures and recovery on customer loyalty in e-services : an empirical investigation

Sousa, Rui; Voss, Christopher A. - In: International journal of operations & production … 29 (2009) 8, pp. 834-864

Persistent link: https://www.econbiz.de/10009523754

The relative contribution of love and trust towards customer loyalty

Chen, Shu-Ching; Quester, Pascale G. - In: Australasian marketing journal 23 (2015) 1, pp. 13-18

Persistent link: https://www.econbiz.de/10011284767

A non-parametric efficiency measure incorporating perceived airline service levels and profitability

Merkert, Rico; Pearson, James - In: Journal of transport economics & policy : JTEP 49 (2015) 2, pp. 261-275

Persistent link: https://www.econbiz.de/10011304740

Win the customer : 70 simple rules for sensational service

Martins, Flavio - 2016

Persistent link: https://www.econbiz.de/10011344108

Customer loyalty development : the role of switching costs

Stan, Valentina; Caemmerer, Barbara; Cattan-Jallet, Roxane - In: The journal of applied business research 29 (2013) 5, pp. 1541-1554

Persistent link: https://www.econbiz.de/10010198085

A service of the