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Co-creation on a global scale : how customers impact firms' internationalization strategies

Prange, Christiane; Ates, Zelal - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 2, pp. 48-52

Persistent link: https://www.econbiz.de/10003962453

Children's impact on innovation decision making : a diary study

Götze, Elisabeth; Prange, Christiane; Uhrovska, Iveta - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 264-295

Persistent link: https://www.econbiz.de/10009525872

Towards a balanced view of innovations

Prange, Christiane; Schlegelmilch, Bodo B. - In: Management decision : MD 54 (2016) 2, pp. 441-454

Persistent link: https://www.econbiz.de/10011459615

Market entry in China : case studies on strategy, marketing, and branding

Prange, Christiane (ed.) - 2016

Persistent link: https://www.econbiz.de/10011473412

Collaborative new product alliances : a review of the literature and research perspectives

Prange, Christiane; Eng, Teck Yong; Li, Jun - In: Strategic change : SC ; briefings in entrepreneurial finance 24 (2015) 4, pp. 351-371

Persistent link: https://www.econbiz.de/10011481619

Venture capitalist and entrepreneur knowledge of new venture internationalization : a review of knowledge components

Park, Sarah; LiPuma, Joseph A.; Prange, Christiane - In: International small business journal : researching … 33 (2015) 8, pp. 901-928

Persistent link: https://www.econbiz.de/10011384221

Innovationsreputation als Quelle von Wettbewerbsvorteilen : Rating, Ranking, Realität?

Prange, Christiane; Zehetner, Karl - In: Immaterielle Vermögenswerte : Handbuch der intangible …, (pp. 483-498). 2005

Persistent link: https://www.econbiz.de/10003210706

The Role of Ambidexterity in Marketing Strategy Implementation : Resolving the Exploration-Exploitation Dilemma

Prange, Christiane - 2010

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

Persistent link: https://www.econbiz.de/10013146988

Designing a corporate innovation strategy : the cube solution

Prange, Christiane; Schlegelmilch, Bodo B. - In: The Routledge companion to strategic marketing, (pp. 275-292). 2021

Persistent link: https://www.econbiz.de/10012498513

International cultural ambidexterity : balancing tensions of foreign market entry into distant and proximate cultures

Bruyaka, Olga; Prange, Christiane - In: Journal of business research : JBR 118 (2020), pp. 491-506

Persistent link: https://www.econbiz.de/10012288636