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Factors affecting consumer adoption of mobile apps in NCR : a qualitative study
Arora, Neerja; Malik, Garima; Chawla, Deepak - In: Global business review 21 (2020) 1, pp. 176-196
Persistent link: https://www.econbiz.de/10012211023
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Lifestyles and mobile services adoption in china
Gao, Shang; Krogstie, John; Chen, Zhihao; Zhou, Wenyan - In: International journal of e-business research : an … 10 (2014) 3, pp. 36-53
Persistent link: https://www.econbiz.de/10010433333
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Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
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The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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Customer's intention to adopt mobile banking services : the moderating influence of demographic factors
Alkhaldi, Ayman N.; Kharma, Qasem M. - In: International journal of innovation and technology … 16 (2019) 5, pp. 1950037-1-1950037-26
Persistent link: https://www.econbiz.de/10012111080
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Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra; Tolba, Ahmed - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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Perceived quality of mobile services : a segment-specific analysis
Dickinger, Astrid - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003534786
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Perceived quality of mobile services : a segment-specific analysis
Dickinger, Astrid - 2007 - 1. Aufl.
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the … loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part … examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in …
Persistent link: https://www.econbiz.de/10011929497
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Exploring mobile service business opportunities from a customer-centric perspective
Pura, Minna; Heinonen, Kristina - In: Global mobile commerce : strategies, implementation, …, (pp. 111-133). 2008
Persistent link: https://www.econbiz.de/10003555651
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Exploring the use of mobile data services in Europe : the cases of Denmark and Greece
Constantiou, Ioanna D.; Bina, Maria - In: Global mobile commerce : strategies, implementation, …, (pp. 134-149). 2008
Persistent link: https://www.econbiz.de/10003555662