Mobile service consumption values : an exploratory mixed-method study
Year of publication: |
December 2017
|
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Authors: | Lee, Euehun ; Han, Semi |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 18.2017, 4, p. 253-264
|
Subject: | Multi-dimensional value perspective | Mobile services | Mobile service consumption values | Qualitative research | Quantitative research | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Mobile Business | Mobile business | Dienstleistung | Services |
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