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GENERALI-Markenbotschaften [gleich] GENERALI-Werte : wie leben unsere Mitarbeiter, was unsere Marke verspricht?
Fehrer, Julia; Stieger, Roger - In: Erfolgsfaktor Emotionalisierung : wie Unternehmen die …, (pp. 189-205). 2010
Persistent link: https://www.econbiz.de/10008773226
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Shaping market systems for social change in emerging economies
Kullak, Franziska S.; Fehrer, Julia; Baker, Jonathan J.; … - In: Industrial marketing management : the international … 100 (2022), pp. 19-35
Persistent link: https://www.econbiz.de/10013206401
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Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
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A systemic logic for circular business models
Fehrer, Julia; Wieland, Heiko - In: Journal of business research : JBR 125 (2021), pp. 609-620
Persistent link: https://www.econbiz.de/10012494144
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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Service-dominant logic and market innovation
Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: The Routledge handbook of service research insights and …, (pp. 24-45). 2020
Persistent link: https://www.econbiz.de/10012238608
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Engagement platforms in social entrepreneurial ecosystems
Fehrer, Julia; Baker, Jonathan J.; Brodie, Roderick J. - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 153-172). 2020
Persistent link: https://www.econbiz.de/10012224489
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Crowdfunding networks : structure, dynamics and critical capabilities
Fehrer, Julia; Nenonen, Suvi - In: Industrial marketing management : the international … 88 (2020), pp. 449-464
Persistent link: https://www.econbiz.de/10012285386
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.; Fehrer, Julia; Jaakkola, Elina; … - In: Journal of service research 22 (2019) 2, pp. 173-188
Persistent link: https://www.econbiz.de/10012007439