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Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value

Lee, Michael SW; Soon, Ian - In: Journal of Product & Brand Management 26 (2017) 4, pp. 351-364

Purpose The purpose of this paper is to explore the phenomena of Apple iPhone jailbreaking, a novel scenario where a company actively oppresses and discourages the co-creation of value and customisation of its products by loyal consumers. Design/methodology/approach This paper conducted a...

Persistent link: https://www.econbiz.de/10014897402

Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?

Yuksel, Ulku; Thai, Nguyen T.; Lee, Michael S. W. - In: Psychology & Marketing 37 (2019) 2, pp. 340-354

Persistent link: https://www.econbiz.de/10012189591

Anti‐consumption beyond boundaries: From niche topic to global phenomena

Lee, Michael S. W.; Ortega Egea, José M.; García de … - In: Psychology & Marketing 37 (2020) 2, pp. 171-176

Persistent link: https://www.econbiz.de/10012189627

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; … - In: Psychology & Marketing 39 (2021) 3, pp. 612-633

Persistent link: https://www.econbiz.de/10012808555

Editorial: Anti-consumption: an overview and research agenda

Lee, Michael S. W.; Fernandez, Karen V.; Hyman, Michael R. - In: Journal of business research : JBR 62 (2009) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10003810497

Anti-consumption and brand avoidance

Lee, Michael S. W.; Motion, Judith; Conroy, Denise - In: Journal of business research : JBR 62 (2009) 2, pp. 169-180

Persistent link: https://www.econbiz.de/10003810538

Special issue : Anti-consumption

Lee, Michael S. W. (contributor) - 2009

Persistent link: https://www.econbiz.de/10003810577

Against medical advice : the anti-consumption of vaccines

Lee, Michael S. W.; Males, Mike A. - In: The journal of consumer marketing 28 (2011) 7, pp. 484-490

Persistent link: https://www.econbiz.de/10009407519

Anti-consumption as the study of reasons against

Chatzidakis, Andreas; Lee, Michael S. W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 190-203

Persistent link: https://www.econbiz.de/10010126287

Journal of Macromarketing special issue : anti-consumption research and society

Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189

Persistent link: https://www.econbiz.de/10010126293