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Wenn Digitale Innovation die U...
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English
91
German
29
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Füller, Johann
138
Matzler, Kurt
50
Hutter, Katja
45
Hautz, Julia
21
Bilgram, Volker
17
Jawecki, Gregor
13
Stieger, Daniel
13
Mühlbacher, Hans
11
Bartl, Michael
8
Kohler, Thomas
8
Faullant, Rita
7
Gebauer, Johannes
5
Schroll, Roland
5
Wahl, Julian
5
Mueller, Julia
4
Hippel, Eric von
3
Koch, Giordano
3
Pezzei, Roland
3
Toubia, Olivier
3
Abfalter, Dagmar
2
Alexy, Oliver
2
Anschober, Markus
2
Bailom, Franz
2
Ben-Menahem, Shiko M.
2
Brunswicker, Sabine
2
De Jong, Jeroen P. J.
2
Dennhardt, Severin
2
Franke, Nikolaus
2
Frederiksen, Lars
2
Fueller, Johann
2
Gfrerer, Anne
2
Hahn, Alexander
2
Hemetsberger, Andrea
2
Herting, Stephan
2
Jong, Martijn G. de
2
Kakatkar, Chinmay
2
Krogh, Georg von
2
Lechle, Mathias
2
Lenz, Annett
2
Mayr, Andrea
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Harvard-Business-Manager : das Wissen der Besten
6
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
6
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5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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4
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California management review
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2
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2
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sloan working papers
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The journal of product & brand management
2
Tourism management : research, policies, practice
2
California management review : CMR
1
Change Leadership : den Wandel antizipieren und aktiv gestalten
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsinnovationen
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Discontinuous innovation : learning to manage the unexpected
1
Harvard business review : HBR
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Ideenmanagement : Zeitschrift für Vorschlagswesen und Verbesserungsprozesse
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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EconStor
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Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Matzler, Kurt
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
4
,
pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
Saved in:
2
Why co-creation experience matters? : creative experience and its impact on the quantity and quality of creative contributions
Füller, Johann
;
Hutter, Katja
;
Faullant, Rita
- In:
R & D management
41
(
2011
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10009230095
Saved in:
3
"Im Spiel liegt die Wahrheit" : Games zur Insight-Generierung
Füller, Johann
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
2
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009533313
Saved in:
4
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
5
Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
Saved in:
6
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
7
Open strategy : a new strategy paradigm
Matzler, Kurt
;
Füller, Johann
;
Koch, Britta
;
Hautz, Julia
- In:
Strategie und Leadership : Festschrift für Hans H. …
,
(pp. 37-55)
.
2014
Persistent link: https://www.econbiz.de/10010236402
Saved in:
8
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
9
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
10
Crowdsourcing in the tourism industry : from idea generation towards merchandizing user-generated souvenirs
Füller, Johann
;
Hutter, Katja
;
Koch, Giordano
- In:
Open tourism : open innovation, crowdsourcing and …
,
(pp. 277-289)
.
2016
Persistent link: https://www.econbiz.de/10011444556
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