Cojocaru, Camelia; Cojocaru, Silviu - In: Manager Journal 20 (2014) 1, pp. 115-125
In 1979, Sony launched a portable Walkman range. For nearly a quarter of century, the Sony Walkman was the undisputed market leader and Sony was considered a top innovative company. Then, in 2001, Apple decided to launch the iPod, a new portable player. About 80% of the iPod technical components...