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Outsourced marketing: it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 6, pp. 895-918
Persistent link: https://www.econbiz.de/10008264450
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Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-681
Persistent link: https://www.econbiz.de/10008445274
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Social Media - Attracting Facebook 'Fans': The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
Pronschinske, Mya; Groza, Mark D; Walker, Matthew - In: Sport marketing quarterly : for professionals in the … 21 (2012) 4, pp. 221-231
Persistent link: https://www.econbiz.de/10010063766
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009884987
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Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport
Walker, Matthew; Parent, Milena M. - In: Sport management review 13 (2010) 3, pp. 198-213
Persistent link: https://www.econbiz.de/10009890474
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Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew; Heere, Bob - In: Sport management review 14 (2011) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10009890505
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Measuring the social impacts associated with Super Bowl XLIII : preliminary development of a psychic income scale
Kim, Woosoon; Walker, Matthew - In: Sport management review 15 (2012) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10009890526
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Chronicling the Transient Nature of Fitness Employees: An Organizational Culture Perspective
MacIntosh, Eric; Walker, Matthew - In: Journal of sport management : the official journal of … 26 (2012) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10010016047
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Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010100445
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Quality of Life, Event Impacts, and Mega-Event Support among South African Residents before and after the 2010 FIFA World Cup
Kaplanidou, Kyriaki (Kiki); Karadakis, Kostas; Gibson, … - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 631-645
Persistent link: https://www.econbiz.de/10010159129