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Consumer behaviour
54
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Romaniuk, Jenni
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51
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23
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12
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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BASE
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1
The NPS and the ACSI : a critique and an alternative metric
East, Robert
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10009160902
Saved in:
2
Improving agent-based models of diffusion
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 639-646
Persistent link: https://www.econbiz.de/10011574498
Saved in:
3
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
5
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
6
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
7
Reasons for switching service providers
East, Robert
;
Grandcolas, Ursula
;
Dall'Olmo Riley, Francesca
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 164-170
Persistent link: https://www.econbiz.de/10009524277
Saved in:
8
Good customers : the value of customers by mode of acquisition
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10009745799
Saved in:
9
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
10
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
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