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Service experiences and dyadic value co-creation in healthcare service delivery : a CIT approach

Osei-Frimpong, Kofi; Wilson, Alan M.; Owusu-Frimpong, Nana - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 443-462

Persistent link: https://www.econbiz.de/10011400718

Consumer-based brand equity as competitive differentiator in an emerging African economy

Owusu-Frimpong, Nana; Effah, Ebenezer Asare; … - In: The Routledge companion to business in Africa, (pp. 421-438). 2015

Persistent link: https://www.econbiz.de/10010393349

The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective

Osei-Frimpong, Kofi; Donkor, Georgina; Owusu-Frimpong, Nana - In: Journal of marketing theory and practice : JMTP 27 (2019) 1, pp. 103-121

Persistent link: https://www.econbiz.de/10012181611

Evaluating individual level antecedents and consequences of social media use in Ghana

Karikari, Serwaa; Osei-Frimpong, Kofi; Owusu-Frimpong, Nana - In: Technological forecasting & social change : an … 123 (2017), pp. 68-79

Persistent link: https://www.econbiz.de/10011898072

Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach

Osei-Frimpong, Kofi; Wilson, Alan; Owusu-Frimpong, Nana - In: Journal of Service Theory and Practice 25 (2015) 4, pp. 443-462

Purpose – The purpose of this paper is to investigate value co-creation processes from the focal dyad of the patient and the physician and how their experiences in the consulting room affect the value that is created. Design/methodology/approach – Semi-structured interviews incorporating the...

Persistent link: https://www.econbiz.de/10014907411

Patient participatory behaviours in healthcare service delivery : self-determination theory (SDT) perspective

Osei-Frimpong, Kofi - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 453-474

Persistent link: https://www.econbiz.de/10011627188

Examining the effects of patient characteristics and prior value needs on the patient-doctor encounter process in healthcare service delivery

Osei-Frimpong, Kofi - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 192-213

Persistent link: https://www.econbiz.de/10011591748

An evaluation of customers' perception and usage of rural community banks (RCBs) in Ghana

Owusu-Frimpong, Nana - In: International journal of emerging markets 3 (2008) 2, pp. 181-196

Persistent link: https://www.econbiz.de/10003743809

Understanding consumer motivations in online social brand engagement participation

Osei-Frimpong, Kofi - In: International Journal of Retail & Distribution Management 47 (2019) 5, pp. 511-529

Purpose: Through the lens of self-determination theory (SDT), the purpose of this paper is to examine the influence of autonomous and controlled motivational regulations in driving consumer participation in social brand engagement (SBE) practices. In addition, the moderating effects of...

Persistent link: https://www.econbiz.de/10012071801

How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions

McLean, Graeme; Osei-Frimpong, Kofi; Wilson, Alan; … - In: International Journal of Contemporary Hospitality Management 32 (2020) 5, pp. 1795-1812

Purpose: By adopting a social presence theory perspective, this study aims investigate the influence of perceived usefulness of live chat services and of their unique human attributes on customer attitudes, beliefs and behaviours in the context of online travel shopping....

Persistent link: https://www.econbiz.de/10012275831