Consumer-based brand equity as competitive differentiator in an emerging African economy
Nana Owusu-Frimpong, Ebenezer Asare Effah and Kofi Osei-Frimpong
| Year of publication: |
2015
|
|---|---|
| Authors: | Owusu-Frimpong, Nana ; Effah, Ebenezer Asare ; Osei-Frimpong, Kofi |
| Published in: |
The Routledge companion to business in Africa. - London : Routledge, ISBN 0-415-63545-4. - 2015, p. 421-438
|
| Subject: | Markenwert | Brand equity | Wettbewerb | Competition | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Ghana |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393349